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Fussy millennials shunning cold breakfast cerea

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Fussy millennials shunning cold breakfast cereal


lifestyle | 207969 hits | Feb 26 6:14 pm | Posted by: Strutz
42 Comment

Millennials are no longer following their noses to a box of cereal in the morning, and that's slowly starving the breakfast cereal industry, according to a new report.

Comments

  1. by avatar Strutz
    Sat Feb 27, 2016 2:19 am
    I debated between posting this under Health or Lifestyle and went with Lifestyle mostly because of this from the article:
    "Almost 40 per cent of the millennials surveyed by (market researcher) Mintel for its 2015 report said cereal was an inconvenient breakfast choice because they had to clean up after eating it," the New York Times article says.

    It goes on to suggest that marketers are still searching for ways to capture the attention of the elusive millennials, who couldn't be bothered to wash out a bowl of lukewarm milk and Shreddies bits.

    Seriously? :roll:

  2. by avatar Public_Domain
    Sat Feb 27, 2016 2:24 am
    :|

  3. by avatar 2Cdo
    Sat Feb 27, 2016 2:24 am
    "Strutz" said
    I debated between posting this under Health or Lifestyle and went with Lifestyle mostly because of this from the article:
    "Almost 40 per cent of the millennials surveyed by (market researcher) Mintel for its 2015 report said cereal was an inconvenient breakfast choice because they had to clean up after eating it," the New York Times article says.

    It goes on to suggest that marketers are still searching for ways to capture the attention of the elusive millennials, who couldn't be bothered to wash out a bowl of lukewarm milk and Shreddies bits.

    Seriously? :roll:


    Don't most people own a dishwasher? :roll:

    Probably the same group that drinks half a dozen, or more, energy drinks a day.

  4. by avatar 2Cdo
    Sat Feb 27, 2016 2:26 am
    "Public_Domain" said
    Ah, BS. If there's "less interest" in cold cereal among my generation, it's because of the price. There's plenty of twenty-somethings still eating cereal for dinner.


    Price shouldn't be that big a concern. A jug of milk and a box of cereal can be had for about 10 bucks and could give you breakfast for an entire week!

  5. by avatar andyt
    Sat Feb 27, 2016 2:27 am
    Funny, in England there was a big fuss because somebody opened a hipster cold cereal cafe in a down market area. Can't have this awful gentrification where people are eating cold cereal. But I guess the customers don't have to clean up after ward.

    So there's how to capture their attention - make it something you go out for.

    Cold cereal certainly never seemed like much of a breakfast option to me.

  6. by avatar Strutz
    Sat Feb 27, 2016 2:38 am
    I always have cheerios and grain/fruit cereal on hand for those mornings I opt to hit the snooze button a couple extra times, so for me cold cereal a convenient, cheap and quick breakfast.

    2Cdo, count me as one that does not have a dishwasher. :mrgreen:

  7. by avatar 2Cdo
    Sat Feb 27, 2016 3:00 am
    "Strutz" said
    I always have cheerios and grain/fruit cereal on hand for those mornings I opt to hit the snooze button a couple extra times, so for me cold cereal a convenient, cheap and quick breakfast.

    2Cdo, count me as one that does not have a dishwasher. :mrgreen:


    I do the cereal thing mainly when I'm in camp for the same reason as you. :lol:

    We have one at home but it rarely gets used since the boys moved out and I'm gone for 7-9 months of the year.

  8. by avatar ShepherdsDog
    Sat Feb 27, 2016 3:12 am

    Don't most people own a dishwasher?



    Careful there buddy. The proper terms are 'married to' and 'wife' nowadays. :twisted:

    On a slightly more serious note, Cheerios are about the only cold cereal I eat. Usually breakfast is steel cut oats(made ahead on Sunday and reheated in the microwave) or scrambled eggs, salsa and piece of fruit(orange, banana or berries).

  9. by avatar 2Cdo
    Sat Feb 27, 2016 3:28 am
    "ShepherdsDog" said

    Don't most people own a dishwasher?



    Careful there buddy. The proper terms are 'married to' and 'wife' nowadays. :twisted:

    On a slightly more serious note, Cheerios are about the only cold cereal I eat. Usually breakfast is steel cut oats(made ahead on Sunday and reheated in the microwave) or scrambled eggs, salsa and piece of fruit(orange, banana or berries).


    Fuck, when I'm at home I am the chief cook AND bottle-washer! :lol:

  10. by avatar ShepherdsDog
    Sat Feb 27, 2016 4:06 am
    I do the cooking 9 times out of 10. Therefore dishes are usually delegated to others who usually relegate them to our youngest.

  11. by avatar Tricks
    Sat Feb 27, 2016 4:34 am
    I don't eat cereal because it's boring. Or I just don't eat breakfast because I'm not hungry. If I do eat breakfast, eggs, all day every day.

  12. by avatar herbie
    Sat Feb 27, 2016 5:29 am
    I like to eat them watching tv, right out of the box.
    Thank God cornflakes and Rice Krispies are always $8 a box, but I can ALWAYS find Chocolate Coated Sugar Bombs for $3-$4 a box.

  13. by Jin-Gitaxias
    Sat Feb 27, 2016 5:31 am
    It seems like some people will do anything to piss off "millennials" nowadays.
    "Back in my day we ate cold cereal and men didn't watch show about ponies. Durr Hurr."

  14. by avatar herbie
    Sat Feb 27, 2016 6:42 am
    Don't feel too sorry for yourself. Go back a generation and feel for those suckers they tried to feed bird seed & budgie gravel to for $20 a box. :mrgreen:



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