Given the bent of today's youth, I can see why they'd go with facebook. Every kid I know has an account on it, where as, if they actually had to do a little research to find a web page you'd likely miss 90% of them.
So I don't think it was a cheap out I think it was a good market strategy.
What they could have done, a bit more professional, is set up a website, and put that one as a group or fan page on fb. Now all they have is this... Nothing to go to, except for what the 70,000 groupmembers post there. No back-up stories, no history, only content people put on there.
http://www.facebook.com/CanadaRemembers
Why not FB?
I just figured something this important would have it's own domain and website.
"Not go on the cheap with a free service."
Why not FB?
I just figured something this important would have it's own domain and website.
"Not go on the cheap with a free service."
You have a point there, but... Cheap and free is good if you don't have much money to spend...
It's not really professional, that's true. It should be both. Website posted on FB
So I don't think it was a cheap out I think it was a good market strategy.
No back-up stories, no history, only content people put on there.