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Doritos to make ‘lady-friendly’ chips that don’

Canadian Content
20750news upnews down

Doritos to make ‘lady-friendly’ chips that don’t crunch for women


lifestyle | 207488 hits | Feb 05 3:35 pm | Posted by: N_Fiddledog
17 Comment

Bosses at Doritos have revealed they are to launch a new “lady-friendly” version of the snack which are quieter to eat and a lot less messy. Food...

Comments

  1. by avatar N_Fiddledog
    Mon Feb 05, 2018 11:38 pm
    https://nypost.com/2018/02/04/doritos-t ... SocialFlow

  2. by avatar N_Fiddledog
    Mon Feb 05, 2018 11:40 pm
    "Bosses at Doritos have revealed they are to launch a new “lady-friendly” version of the snack which are quieter to eat and a lot less messy."

    Food and drinks giant PepsiCo — which owns Doritos — has claimed research has found women do not like to crunch loudly or lick their fingers when eating in front of others.

    Global chief exec Indra Nooyi told Freakonomics Radio: “Although women would love to crunch loudly, lick their fingers and pour crumbs from the bag into their mouth afterwards, they prefer not to do this in public.

    “You watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don’t want to lose that taste of the flavor, and the broken chips in the bottom.

    “Women would love to do the same, but they don’t. They don’t like to crunch too loudly in public. And they don’t lick their fingers.

    “It’s not a male and female as much as ‘are there snacks for women that can be designed and packaged differently?’ And yes, we are looking at it, and we’re getting ready to launch a bunch of them soon.”

    The “low-crunch” triangular snacks will even come in special packs specifically designed to fit into women’s handbags.

    However, women’s campaigners have slammed the unusual move as a “tired gender stereotype.”

    A spokesman from the Women’s Equality Party said: “Companies that perpetuate these tired gender stereotypes will continue to lose out on the single biggest consumer group: women.

    “No doubt some male consumers will welcome the chance to have a bigger package. But the idea of shrinking products for women, no doubt for the same price, is as old as the Ad Men making these decisions.”

    However, former Conservative MP and “Celebrity Big Brother” runner-up Ann Widdecombe has cautiously welcomed the move.

    Speaking to the Daily Telegraph, she said: “I never lick my fingers in public or in private as I think it’s a ghastly habit.

    “I think the idea of for women is a bit daft, although I do think women are generally a bit fussier than men about these things. I am a cruncher, but I’m fussy about where I crunch. Bully for them (Doritos), they’ve introduced polite

  3. by avatar xerxes
    Mon Feb 05, 2018 11:51 pm
    :?:

    Why does this have to be a lady thing? I prefer not to have red or orange fingers after I eat chips too.

  4. by avatar BeaverFever
    Mon Feb 05, 2018 11:55 pm
    Sounds like the (female) CEO fell victim to another male dominated group of corporate decision makers who thinks they know best what women want. And the marketing data that apparently predicted this would be a good idea failed to identify the potential for backlash.

    Remember this?


  5. by avatar Strutz
    Tue Feb 06, 2018 4:28 am
    This is so stupid I can't believe it's real.

  6. by housewife
    Tue Feb 06, 2018 3:33 pm
    "Strutz" said
    This is so stupid I can't believe it's real.


    But you really can’t make this stuff up. Wonder if Emily Post has rules about chips :roll:

  7. by avatar CharlesAnthony
    Tue Feb 06, 2018 4:09 pm
    Oh, I get it!
    "Suck on it, bitch!" is not an option.

  8. by avatar martin14
    Tue Feb 06, 2018 4:27 pm
    "Strutz" said
    This is so stupid I can't believe it's real.



    #metoo


    Just put in a pink bag so I don't buy it by accident.

  9. by avatar raydan
    Tue Feb 06, 2018 11:12 pm
    Me too, wouldn't want to be caught eating women chips. 8O

  10. by avatar BeaverFever
    Tue Feb 06, 2018 11:27 pm
    “Hey boy! Them chips you eatin’ sound mighty quiet for a feller! Somethin’ you wanna tell me, boy?”

  11. by avatar Strutz
    Tue Feb 06, 2018 11:50 pm
    "housewife" said
    This is so stupid I can't believe it's real.


    But you really can’t make this stuff up. Wonder if Emily Post has rules about chips :roll:
    Unless, of course, it's fake news :P


    "BeaverFever" said

    “Hey boy! Them chips you eatin’ sound mighty quiet for a feller! Somethin’ you wanna tell me, boy?”

    :lol:

  12. by avatar Strutz
    Wed Feb 07, 2018 12:18 am
    LOL. Just found this:

    'Lady Doritos?' It's not happening, PepsiCo says
    Don't expect to see "lady Doritos" on store shelves. The company behind the cheesy chips said Tuesday that it's not developing a line of Doritos designed specifically for women, despite widespread online speculation that it was.


    https://www.ctvnews.ca/lifestyle/lady-d ... -1.3791957

  13. by housewife
    Wed Feb 07, 2018 12:47 am
    Oh that’s good. Still think it’s a stupid marketing thing everyone is talking about Doritos. Wonder if their sale will spike with all this foolishness :roll:

  14. by avatar raydan
    Wed Feb 07, 2018 12:48 am
    Now I'm sad. :(



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  • moradi Mon Feb 05, 2018 8:54 pm
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