https://www.zerohedge.com/news/2018-09- ... ion-so-far
$1:
Nike may have "just done it" but was it worth it?
If the public backlash against other corporate brand names who have taken a vocal political stance is any indication, Nike faces considerably more pressure: companies from Dick's (which saw a sharp decline in sales after it stopped selling guns), to ESPN, to Papa John's, to Twitter and Facebook, to In-N-Out burger, have all seen an angry customer backlash - from either the left or the right - once these corporations entered the political arena, resulting in a hit to the top line, and ultimately, the shareholders' pocket.
And this could be a problem - #BoycottNike is now the number 1 trending topic on Twitter in the US...
$1:
That is a loss of over $4 billion in market capitalization since the market close on Friday...