PublicAnimalNo9 PublicAnimalNo9:
bootlegga bootlegga:
I understand his POV, but the fact is that many retailers are already marketing Christmas in early October, if not September (Costco had Christmas trees up in September). That's simply because it's their make-or-break point and they need the sales to stay in business.
Oh please. Christmas comes around
every year on Dec 25. We don't need annual reminders every fucking September/October. Is there some law of retailing that states you can't put goods for the Christmas season on the shelves without putting up pre-Hallowe'en Christmas displays?
I find the uber-early displays to be more than a little insulting. Like we
need the annual reminder that Christmas is "only" two months away.
Actually Costco restrained itself this year - in past years I have seen Christmas displays as early as the beginning of August.
I may not like them very much either, but I do accept that that the market these days is very different from what it was 20 or 30 years ago - it is hyper-competitive and there are tons of market forces that didn't exist back then.
Back in the day there was little cross-border shopping, next to no foreign competition, no online shopping and Canadian retailers didn't need to import American marketing gimmicks like Black Friday just to maintain market share.
So while I may not like early Christmas displays, I do understand why retailers are trotting them out sooner and sooner.
In this environment, the better strategy would be to get people out to ceremonies instead of bitching about a fait accompli like early Christmas sales.