DerbyX DerbyX:
Wouldn't releasing them simultaneously hurt the bottom line? As I understand it they release movies for rent some 3-5 months after theatre release (at least for the good movies) under the theory that its approximately the time when people would start to rent a movie they had already scene yet long enough that people will want to go to the theatre because waiting for the rental movie is too long. Same theory for released for purchase. Get people to see it then many months later they rent or buy the movie to watch again.
I've certainly rented and bought movies that I had seen already in the theatre.
No, the reason they wait 3-5 months to release it on DVD is because movie theatres have threatened not to carry product if its released sooner on DVD. A few years back, Fox Europe was planning on releasing movies to DVD 90 days after release. When movie theatre owners in Germany got a whiff of that, they promptly told Fox they would not carry Fox product if it followed through with it (the rationale is that many people would wait the 90 days to watch it at home instead of in a theatre). Fox backed down, but they are again pushing for something like that. It's one of the reasons for 3D coming back, digital cinema, etc, to provide an experience that can't be had at home.
Yeah, it might hurt the bottom line, because DVD sales these days are almost as big as the theatrical release. Comingsoon.net shows what movies make in their first week of DVD release if you're interested in checking it out. But now that the studios don't own a part of the movie theatre industry any more, they don't have to care whether or not they take a hit.
One advantage to massive distribution is some people wouldn't have to delay watching it (like parents with small children), as they could buy it right away, watch it on pay per view, so it might impact long term sales, but short term, it could bea bonanza. Movie viewing (in theatres anyways) drops dramatically after 35 years of age, mostly because of work, family etc., and this is one way to reach all audiences, instead of just the younger crowd. While a lot of people buy DVDs, they are designed to hit the over 35 demographic, who can't/won't see movies in theatres.