According to
this Globe and Mail article:$1:
Each Target store has between 50- and 100-per-cent more employees than a Zellers, he said. More staff help, for example, keep the store tidier and easier to shop...Target stores – on average about 125,000 square feet – are larger than Zellers stores, which are closer to 100,000 square feet or less.
...which may partly explain the positivie experience some shoppers have. The $1.8B valuation probably has more to do with Target's desire for rapid expansion than anything asosciated with the Zellers brand. Even Zeller's discount shopper demographic may not event be wanted - Target is allegedly more oriented towards middle-class bargain-hunters than low-income shoppers. Also if they are buying the actual Zellers store sites, then there's likely not alot that they can do about Zeller's square footage deficiency.
But Sandorski is right, economies of scale are likely to blame for the discrepancy between Z and T. Canada is likely too small a market for chains of this size to be competitive. There's no reason to believe Target will give away anything to Canadians that it doesn't have to. I think alot of the appeal to Canadians is just because Target is new and foreign and something we don't have.
Personally, I don't shop in those kind of stores often. As a downtowner, those places are usually in the middle of f-ing nowhere for me and I prefer to shop in locally owned stores or just say F it and go to the Eaton Centre if I have a lot of different things to buy. Sometimes you just need a big general merchandise store for random obscure things that you can't find anywhere else (or can't think of where to get them) like the last time I went to Zellers, specifically for a jumbo-sized lint shaver for an old couch of mine...that was over 6 months ago.