I still think Bob Nichols got an email one day that went something like this.
So here we are, 24 months before the Olympic and we’ve sucked in the people again with the sweater change for the 08 hockey season. ( I can’t believe how people run out and replace their old ones every time we change them up ) We may be pressing our luck if we just up and introduce a new sweater for the 2010 Olympics. So what I’m wondering Bob is, can we some how put a bug in the IOC’s ear about enforcing their old rule, ( you know the one ) not allowing teams to use their federation’s logo. We can put all the blame on them. Sure we’ll protest, but not to much. Remember we’re in the business of selling sweaters, we don’t want to win this protest, but make it look like we‘re very disappointed. I’m putting in a order for 1.5 million sweaters. Make it work Bob.