Thanos Thanos:
"We need massive unregulated usury to survive" isn't much of an appeal to the public or government.

DrCaleb DrCaleb:
Robert A. Heinlein Robert A. Heinlein:
“There has grown up in the minds of certain groups in this country the notion that because a man or corporation has made a profit out of the public for a number of years, the government and the courts are charged with the duty of guaranteeing such profit in the future, even in the face of changing circumstances and contrary to the public interest. This strange doctrine is not supported by statute not common law. Neither individuals not corporations have any right to come into court and ask that the clock of history be stopped, or turned back.”
I've heard stories that people borrowed $100 - $200 to put food on the table, or pay a bill one month, and rolled the load over for a couple months . . . and ended up paying $12k on that original C note.
It's time to end this bullshit, and it's also time to get someone, even the banks, involved in lending to high risk creditors without it costing an arm and a leg.
While I fully support limits to payday loans, the problem is that many of them are just moving online and operating out of the States or even overseas, which makes enforcing these rules next to impossible for the government.
And in deference to your Heinlein quote, I agree that the government isn't expected to guarantee profit to corporations, but they also aren't there to stop people from acting impulsively/rashly either.
That responsibility ultimately falls on the individual.