Here is an article from 2003It shows Microsoft was in talks then with the Irish government to provide source code because the government was looking at (gasp) Linux. Open sourced, under a creative commons license and distributed via cloud based marketing is how software will be sold. The old habits of expecting a market to pay for only one way of doing things is shattered. Servers are running on Linux over windows software have a much longer up time because the open source code undergoes a much more thorough testing phase and ideas like manditory DRM are being pushed to the ash bin of history because they abuse the client and reward the people who won't work with the flawed process to begin with.

That is not an effective marketing strategy. That's fleecing. Piracy is the natural reaction to that.