I find this hilarious.
$1:
... an alliance to ensure that sports betting advertising is done responsibly and does not target minors.
Considering minors watch sports on TV it is rather difficult to avoid targeting them.
One of the things I'm annoyed about with watching NHL hockey (I've noticed it much more this past season) is the in-your-face gambling advertising. From those stupid video boards constantly changing, flashing ads to the endorsements and encouragement from players in TV ads and the constant reminders from the commentators to "place your bets".
Since many alcohol companies also advertise heavily on the boards and on the ice I'm just waiting for the day when you see pro players crackin' cold ones or doing shots of whatever in ads promoting the products. For "adults only" of course...